Many people wonder what unified communications and collaboration really mean to their business and ask themselves whether these tools actually matter to their companies. In some cases, they don’t. Some people just want reliable phone service to make a call to a co-worker or to an outside party.  On the other hand, the trends in the age of today’s workforce now make a significant difference in how and when people communicate. According to the Bureau of Labor, statistics show that nearly 55% of the workforce is below 40 years old while nearly 37 million will reach retirements years over the next ten years and be replaced by the younger population. But what does this mean in terms of effective communication and collaboration?

The younger workforce is looking for organizations that embrace business communications tools that are similar to the consumer-oriented services they grew up using.  Of course, for the older among us, it hasn’t always been this way.

Cellular service was new in the late 1980s giving people the wow factor of mobile voice communications – albeit very expensive at 25 cents a minute – and oh by the way, those phones just did just voice and no data.  The early 1990s PCs ran Windows with “massive” 20mb storage drives and by the middle part of the decade the world wide web became available there was no such thing as a local area network. Remember modems? 2400 baud modems were smoking fast and gave companies the ability to log onto an email system remotely. Remember email?  Lotus notes was “the stuff” before Microsoft got into the game.  And, speaking of Microsoft, Netscape was how you browsed the internet before Microsoft began giving away Internet Explorer for free. And how did people find things on the internet?  They used search engines like Alta Vista and Yahoo or even AOL.  Then came along Google with a great user interface that was beautifully clean, backed by an algorithm that just worked.

Ever heard of people using modems, Lotus Notes, Netscape or paying 25 cents a minute for a cell phone call? An increasing majority of today’s workforce hasn’t. They grew up on the internet, smartphones with unlimited voice and data, searching Google, having laptops with not 25mb storage but 1tb of storage.  They have used chat applications to group communicate with friends, athletic teams, and other social groups for as long as they can remember. Talking through Facetime or Skype video with friends and family on a regular basis all with relatively ease. Just add the app on the phone and begin using it for free.


Woman At Computer


Today we are seeing the proliferation of similar user-friendly tools across different communication modes enter the work environment.  This is the heart of unified communications and collaboration.  Slack came out of nowhere in 2014 and boasts nearly 10 million active users – 90% of which are not paying for the service. Microsoft and Cisco have recognized the trend to this collaboration need in the workforce as well bringing Microsoft Teams into paid Office 365 licenses basically as free add-on (similar to what they once did with IE) and Cisco bringing Webex Teams for free with Webex Calling and Webex Meetings. But these applications have found to be lacking in some critical functions. Communications are not just about a call to another member on your team, or a chat message to a group, or a video meeting. Organizations need and want a cohesive strategy for communications, collaborate communications included.

At Altus, we bring the missing pieces together into a single rich application which brings the full force of team-based chat and channels, single click high definition video, and standard calling not only to the members of our internal teams but also to your vendors and customers. Whether you use a desk phone, mobile phone, mobile app, or desktop app, Altus unifies your collaboration and standardizes your communications to make your work life more productive and streamlined.

Only one technology company in the world can today deliver all the pieces of this holistic collaboration solution for the modern work environment: Cisco.  Through their vision to acquire BroadSoft, the global leader in cloud communications, and rapidly integrating the calling and contact center pieces of BroadSoft within the already-robust tools of Webex Meeting and Teams, Cisco has assembled all of the necessary components under the Webex umbrella. Today, Webex boasts market-leading capabilities for Calling, Teams, Meetings, and Contact Center.

Companies are rapidly evolving off legacy on-premise Cisco Call Managers and into the cloud for Calling, Teams, and Meetings.  Customers are eliminating the need for costly hardware and software updates as the new Webex portfolio of solutions stays current at no additional cost for the customers. No more do Cisco’s voice customers need expensive professional service engagements to change a route on a call center when a complex change can be mapped and deployed in minutes.

Altus has been delivering our services from the same BroadSoft services that now deliver Webex Calling, and has been named a preferred Cisco service provider for Webex Calling, Contact Center, Teams and Meetings. We would appreciate the chance to collaborate with your company to deliver the most advanced applications your workforce and customers demand in today’s market.



About Altus

Altus is the premier choice for cloud-based business communications and technology, providing companies with flexible and secure technologies that help employees and customers stay connected more easily.  Whether looking for basic voice service, comprehensive collaboration, contact center, or network services, business executives trust Altus to deliver the latest features and functionality without costly capital spending programs.  Simplify your business with Altus.  Visit or call toll free 866.922.4001.